I’ve been writing creatively since the age of 9, and professionally for almost a decade.

I hold a Bachelor of Arts degree in psychology, a Master of Science degree in marketing, and an associate’s degree in Public Relations. I’ve also worked in numerous marketing and communications roles over the years, including as an analyst in a marketing research company, a communications manager in a not-for-profit, and a communications advisor in the Canadian Federal Government.

My passion is inspiring others to understand and accept themselves, giving them the courage to live authentically, and I now combine this passion with my enduring love for words, writing content that inspires.

If you’re wondering what I mean by “inspiring” content, it’s simple: I enjoy writing content that reaches the core essence of an audience, igniting a spark within and instilling in them a sense of heightened power.

It could be as simple as a theme, a single line, a turn of phrase, or the final word in a written piece. No profound philosophies or anything, and I’m really not trying to be Jiddu Krishnamurti here. Any of your run-of-the-mill self-help guru types will do.

Kidding!

When I’m not writing content for businesses, you can find me idling in personality-themed forums, playing a game called Smash Karts, or writing books (I’ve self-published one—it’s called Scorn Infortunatus). Additionally, I’m always learning something new or dabbling in a random hobby or two—right now, it’s sewing.

All that to say, whether you’re a new business building your foundational content strategy, a freelancer still exploring and finding your voice, or an established powerhouse eager to test new approaches, I’d love to work with you to create content that leaves your customers empowered and your business thriving.

In other words, if you’re interested in the inspiration business and looking for someone to show you the lay of the land, perhaps where all the good deals are, well then—

I’m Annette Umoru, professional wordsmith and inspiration broker, cheerfully at your service.